The Most Innovative CMOs

2018-07-24T19:29:00Z

Why AI should be part of your marketing strategy

2018-07-25T19:20:00Z

4 ways any company can use Watson Marketing

Advertising 2018-06-22T15:05:37Z

GE's Linda Boff reveals how the brand remains true to its DNA, why ad impressions are vanity metrics, and why it's finally embracing programmatic advertising

Advertising 2018-06-21T10:00:00Z

Burger King's CMO reveals the formula for the brand's success and why they're sticking with the agency model when competitors aren't

Burger King's global chief marketing officer Fernando Machado talks about Burger King's legacy of fun marketing campaigns and how the brand is pushing creative boundaries.

Advertising 2018-06-19T10:00:00Z

'Openness actually draws people into the story': Why The New York Times is now putting its journalists front and center

In a break from tradition, The Times' marketing is no longer just about the news, Rubin said, but also about the people covering it. And how those two things are no longer separable.

2018-06-13T14:43:00Z

How AI is changing marketing

AI has the potential to help marketers be more targeted and creative in their efforts.