Here's why these Japanese people are taking baths in red wine

Beaujolais Nouveau Day Japan
REUTERS/Thomas Peter

In France, the third Thursday of November is known as Beaujolais Nouveau Day, a holiday celebrated in honor of the annual release of a new batch of Beaujolais Nouveau wine, a young, fruity drink that has become popular around the world

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At the Hakone Kowakien Yunessun hot-spring resort in Japan, drinkers took the holiday to the next level by bathing in a pool filled with the bright red beverage. 

Here's a look at what goes on.

 

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People of all ages raised their glasses at the spa in honor of Beaujolais Nouveau Day.

Beaujolais Nouveau Day Japan
REUTERS/Thomas Peter

It looked like quite the celebration.

Beaujolais Nouveau Day Japan
REUTERS/Thomas Peter
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In case you're not familiar with the wine, Beaujolais Nouveau is a sweet wine made through a very short fermentation process.

Beaujolais Nouveau Day Japan
REUTERS/Thomas Peter

Source: Beaujolais Nouveau Day

The revelers also held a moment of silence in honor of the recents attacks on Paris.

Beaujolais Nouveau Day Japan
REUTERS/Thomas Peter
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While the wine bath isn't strong enough to intoxicate bathers, we bet these glasses did the trick.

Beaujolais Nouveau Day Japan
REUTERS/Thomas Peter

Source: Wall Street Journal

The Beaujolais Nouveau bath will run to the end of the month, with a new bottle of wine being added three times a day, a spokesperson told the Wall Street Journal.

Beaujolais Nouveau Day Japan
REUTERS/Thomas Peter

Source: Wall Street Journal

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During the rest of the year, the bath at Hakone Kowakien Yunessun are filled with other types of wine for bathers to enjoy.

Beaujolais Nouveau Day Japan
REUTERS/Thomas Peter

Source: Wall Street Journal

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