Apple has released a new $99 (£79) iPhone case, called the Smart Battery Case, which houses a battery that can give up to 25 hours of usage.
The design of the case closely resembles the iPhone from the front, but includes a "hump" on the back that houses the larger battery.
The design contradicts Apple's recent ethos of making every generation of iPhone or iPad thinner and thinner. Jony Ive, Apple's chief design officer, and Phil Schiller, Apple's senior vice president of marketing, regularly talk about the thought-out process of Apple's design.
People have taken to Twitter to mock Apple for the design of its case which adds bulk to the iPhone.
—The Hern and the Ivy (@alexhern) December 8, 2015
—Benjamin Mayo (@bzamayo) December 8, 2015
—not Jony Ive (@JonyIveParody) December 8, 2015