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Kim Kardashian just edged out Beyoncé and became the most popular person on Instagram

beyonce and kim side-by-side 2x1
Kim Kardashian West just edged out Beyoncé. Jason Merritt/Getty Images and REUTERS/Kevork Djansezian

After Kim Kardashian West spent weeks steadily gaining on Beyoncé, she's just beat the pop star to become number one on Instagram.

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Kardashian West edged past Beyoncé overnight by hitting 44,005,604 followers.

Beyoncé lags just behind with 43,935,648 followers.

We've been observing both women's follower counts for the past several weeks, and Kardashian West's account is growing followers at a much quicker rate than Beyoncé's. So it stands to reason that barring a huge push from Queen Bey's loyal fanbase, the singer's days of being Instagram Queen are over.

Both women predominantly post photos of themselves and their families — especially their adorable daughters — on Instagram. The main difference: Kardashian West appears to update her account more often, and her photo captions are wordier and more personal. 

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For example, this recent photo of Beyoncé and daughter Blue Ivy is captioned with just a blue heart emoji.

💙

A photo posted by Beyoncé (@beyonce) on Aug 21, 2015 at 4:15pm PDT

Here's a recent one from Kardashian West, captioned: "Bored selfie on the boat because I can't jet pack or jet ski."

Bored selfie on the boat because I can't jet pack or jet ski ✨

A photo posted by Kim Kardashian West (@kimkardashian) on Aug 20, 2015 at 1:39pm PDT

It recently came to light that Beyoncé nabbed the much-coveted cover of Vogue magazine's September issue, which likely gave her a boost in followers — especially since she posted Vogue-approved behind-the-scenes footage of the photo shoot on her Instagram account.

💋

A video posted by Beyoncé (@beyonce) on Aug 13, 2015 at 6:19pm PDT

But as one savvy Twitter user just pointed out, Kardashian West might have gotten that final extra push thanks to her husband's sneaker release this weekend. 

YeezySupply.com is unlocked! Limited stock is now available. Free pairs of Yeezy Boosts will also be given away - so sign up to win!

A photo posted by Kim Kardashian West (@kimkardashian) on Aug 22, 2015 at 7:16pm PDT

The number-one account on Instagram belongs to Instagram itself, with over 94 million followers. After that, the most popular accounts belong to celebrities. Here are the full top 10 stars on Instagram, according to SocialBlade.com, as of Monday morning.

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1. Kim Kardashian — 44,005,604

2. Beyoncé — 43,935,648

3. Taylor Swift — 43,533,226

4. Selena Gomez — 41,843,095

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5. Ariana Grande — 41,696,873

6. Justin Bieber — 36,994,254

7. Kendall Jenner — 35,388,483

8. Kylie Jenner — 33,703,166

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9. Nicki Minaj — 32,278,123

10. Khloé Kardashian — 30,522,261

Digital Culture Kim Kardashian West Beyonce
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