Big, beautiful photos of Fitbit's answer to the Apple Watch

Fitbit Blaze_Lineup_Stacked
Fitbit

Fitbit on Tuesday unveiled the Fitbit Blaze, a $200 "smart fitness watch."

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The device, which has a high-resolution touchscreen display, combines many of the features of a fitness tracker and smartwatch, like sleep tracking, on-screen notifications, and heart-rate monitoring.

And unlike the Apple Watch, it isn't platform specific — it works with iOS, Android, and Windows Phone.

Check it out.

 

 

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This is the Fitbit Blaze.

Fitbit Blaze_Black_Classic Band and Clock
Fitbit

It features a connected GPS...

fitbit blaze video 6
Fitbit
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Continuous heart-rate tracking...

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Fitbit

Automatic sleep tracking...

fitbit blaze video 7
Fitbit
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Notifications for calls, text, and meetings...

fitbit blaze video 3
Fitbit

And it can automatically detect your activity, like if you're running, hiking, or cycling.

Fitbit Blaze_Sport 1_RGB_HI
Fitbit
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It also features on-screen workouts that can be accessed without being connected to your smartphone.

Fitbit Blaze_FitStar_4Screens
Fitbit

Its bands come in leather, stainless steel, and elastomer.

Fitbit Blaze_Family_
Fitbit
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Bands are interchangeable, so you can switch them up if you're working out or at work.

Fitbit Blaze_Saddle_Leather_Flare Clock
Fitbit

Here's the Blaze with an elastomer band.

Fitbit Blaze_Black_Classic Band and Clock
Fitbit
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The Blaze has a modular design so you can quickly put the tracker in a different style frame and band.

 

 

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Like the Apple Watch, you can change up the clock faces.

Fitbit Blaze_Clock Faces 4
Fitbit

And it notifies you when you reach your goals.

fitbit blaze video 1
Fitbit
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Fitbit says battery life is "up to 5 days," but that will vary depending on the different features you use.

Fitbit Blaze_Lifestyle 1_RGB_HI
Fitbit

It works with iOS, Android, and Windows phones.

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Fitbit
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The FitBit Blaze costs $200 and is available for pre-order at Fitbit's website. It goes on sale online and in stores in North America on January 6, and will go on sale worldwide in March.

Fitbit Blaze_Lineup
Fitbit

Get the latest Fitbit stock price here.

Fitbit Fitness Tracker Apple Watch
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