Thanks for signing up!
Access your favorite topics in a personalized feed while you're on the go.
The 9 best logo redesigns so far this year, according to designers
The US Soccer Federation enlisted its sponsor Nike to redesign the crest — which had previously remained unchanged for 20 years. In February, the federation revealed the new logo by sending fans scarves and a Google Cardboard virtual reality device, which fans could use to watch a 3D video announcing the rebrand.
"The new crest is elegant and modern without being too tied to this design era, or to the typical cartoony visual language of American athletics," graphic designer Jay Fanelli, cofounder of Cotton Bureau, tells Tech Insider in an email.
The logo for Charlie Rose's PBS talk show is set against a dark background, much like his program, in which he talks to guests across a wooden table against a black backdrop. Independent design consultancy Pentagram kept that construction in the new logo.
"Love the no nonsense approach, the boldness, the limited color palette. Says confidence, class and authority," writes Matt Lehman, an art director, designer and illustrator.
The English Premier League has always had a logo of a lion pawing at a soccer ball. This rebrand effectively removes the ball and most of the lion, and changed the primary navy color to a more versatile maroon, which can be juxtaposed with a bunch of other colors.
"This is a trendsetting logo in the world of sports," says Lehman.
The design from brand consultancy Robin and branding agency DesignStudio (who also did Airbnb's new logo) is a minimization, but it kept the original logo's signature marks: the lion and the typeface.
"The lion drawing is impeccable. The color palette is bizarre and unnerving, plus upper/lower type is so rare in sports," says Lehman.
This has been a big year for Budweiser — in January, the company rebranded their Bud Light cans for the first time in eight years, with help from global design agency jones knowles ritchie.
"The design matches the primary Budweiser can better. Love the blue can (which feels more memorable), it feels much more sophisticated and elevated without feeling pretentious," Lehman says.
The company is also renaming its regular Budweiser cans "America" this summer in hopes that patriotic citizens will drink up.
Club W, a Los Angeles-based wine club, is in the process of changing its name to Winc with assistance from LA's Ferro Concrete branding and design agency. The startup recommends and sells wine to members based on their preferences, and has also begun to produce and source its own wine.
"This is a much more current and clever name and logo than the previous one," Lehman says. "Feels like something far more ownable."
In March, Pitchfork rehauled its website and changed its logo to a different typeface using Swiss type foundry Grilli Type. The original logo's signature "notches" in the "k" and the "f" have been removed.
"The new logo type walks the weird line between being edgy and classy. This one is more about the whole site overhaul. Beautiful type and UI / UX," says Lehman.
"This is a really beautiful, compact maturation of the original elements that feels perfectly timeless," says Scott Hill, art director for design agency Studio Mast.
The 55-year-old program's new logo, designed by Washington D.C.-based PR and marketing agency Ogilvy Washington, debuted in June 2016.
The ballet company's new logo (bottom) was released in December 2015 as the beginning of a longer rebranding process.
"I always feel it is really impressive when a design gives the impression of movement with a static image. Especially in one color," Hill says.
Instead of going for a straight, two-dimensional redesign, Interbrand, a branding consultancy, worked on giving Sydney Opera House's typography a beveled, 3D-looking effect. The shapes from the original logo, which represent the famed building's sail-like design, now stand alone in much of the Opera House's promotional materials.
"Love that it bucked the trend of overly simplified typographic marks for arts organizations," Hill says.
Advertisement