CMOs are embracing AI but there's more possibilities out there. Emerging tech like virtual reality and 5G also have the power to innovate marketing.
CMO Insider presents profiles, case studies, and personal perspectives to inspire and inform marketing leaders as they build and grow their brands.
Gen AI is being used to create images, visuals, and copy for ads. Brands like Coach, Coca-Cola, and Unilever have been leaning into the technology.
Media
2024-05-10T13:47:54Z
Influencer-marketing firm Gen Agency shares key slides from a recent presentation to college athletes on how to negotiate NIL brand deals.
Tech
2024-05-09T19:14:54Z
An Apple marketing exec said its ad showing a hydraulic press crushing musical instruments and art supplies "missed the mark."
Marketing has never had an industry standard for measuring brand value. CMOs may start turning toward emotion as the best metric.
Media
2024-05-02T14:16:20Z
Women athletes are gaining ground with NIL brand deals. Data from SponsorUnited shows how college sports and athletes drive marketing.
Major companies are cutting the CMO role. But Gen Z marketers are building their own networks and looking to CMO role models to further their careers.
Why your inbox is overflowing with questionnaires asking you to rate your experience on a scale of 1 to 5
Media
2024-04-18T19:56:14Z
Our country has some problems, but Accuracy In Movie Marketing isn't one of them.
The fast-food giant launched a series of yellow and red billboards in the Netherlands that emit the "distinct aroma of McDonald's French Fries."
Millions have gathered to view the total solar eclipse. This is how local communities and businesses have prepped to cash in on the rare celestial event.
The layoff was a shock because the company had put in so much effort to poach me, make an attractive offer, and spend time onboarding me.
These CMOs are adapting to a fragmented media landscape and the rise of new technologies like generative AI.
Chicken Soup for the Soul was almost as big as the Bible. Then it lost its way.
Beyoncé's ex-digital strategy head shares what he learned from the star and his experience engaging with her fan community, the Beyhive, online.
Micro businesses don't need an advertising budget to go TikTok viral. Founders should post content true to their brands to grow their follower bases.
Despite being around for nearly 20 years, Reddit has yet to take off in a big way with marketers and challenge Meta and Google.
Trader Joe's mini tote bags have gone viral, just like the Stanley cups, thanks to a new era of fast-paced consumer obsessions.
News of a legal battle between Kassan and talent giant UTA has the ad world speculating about whether his firm, MediaLink, can go on without him.