In case you didn't have enough reasons to buy Amazon Prime, here's a new one. Starting on Monday, you'll have to pay more in order to get free shipping if you don't have it.
The company has quietly hiked the free-shipping requirement for non-Prime members, meaning that you'll now have to add $50 worth of goods to your cart to get free shipping.
Before Monday, you could get free shipping with any purchases totaling over $35, or any book purchases totaling over $25.
Of course, Amazon is trying to get nonmembers to buy into Prime, the company's $99-a-year service that offers a host of sweet perks, including free two-day shipping on many products and access to the company's massive music, movies, and TV libraries.
Prime is a great deal for customers, but it's even sweeter for Amazon. Data shows that its members spend more — and more often — on Amazon.com than nonmembers. That's why Amazon is continually coming up with ways to get people to join Prime. Last month, it announced that its members will get 20% off any new video games for up to two weeks after their release dates.
You can learn more about all of Prime's perks here.
