The 18 most popular products Business Insider readers bought this year

A collage of the most popular products Business Insider readers bought this year, including an air fryer, bathrobe, press on nails, socks, Airpods, and a sunrise alarm clock.
Walmart; Parachute; Best Buy; Bombas; Business Insider

When you buy through our links, Business Insider may earn an affiliate commission. Learn more

At Insider Reviews, we spend the year testing, reviewing, and writing about hundreds of new products, many of which our readers have come to love. Across our verticals of tech, streaming, home, kitchen, health, style, and beauty, there were several notable products you decided to bring into your homes this year. And when there was a great deal on them, you made sure to snap up the savings. 

We've rounded up our readers' 18 most popular items in 2023, with the most common themes being self-care, personal entertainment, and comfort. These included everything from big-screen TVs and video game consoles to comfy pillows, plush bathrobes, and memory foam mattresses.

Before we ring in the new year, let's look back at our most-loved products of the year.

Advertisement

HOPOPRO Shower Head

image of hopopro shower head spraying water in a bathroom
Hopopro

It doesn't take much to transform a bathroom into a spa-worthy experience, and installing this showerhead from HOPOPRO was one of our readers' favorite ways of doing so in 2023. It's easy to operate, has a variety of spray settings, and delivers consistently strong water pressure — which is the main reason why it was our pick as the best high-pressure shower head. It also costs less than $30.

Paramount Plus

paramount plus logo on tv
Jakub Porzycki/Getty Images

There's no shortage of streaming services to sign up for, but Paramount Plus became the most popular with our readers in 2023. Members get access to a big selection of shows from channels like CBS and new originals from the "Yellowstone" and "Star Trek" franchises that you can't watch anywhere else. The top-tier plan even includes Showtime, which adds even more options for movies and shows.

Advertisement

Samsung 65-inch S95B/S90C OLED 4K TV

The Samsung S90C television with an undersea shot on the screen, captured from the side.
Ryan Waniata/Business Insider

Our pick for the best TV of 2023 was also a favorite with our readers. In the first half of the year, readers snatched up Samsung's S95B, and now they're bringing home its equally impressive successor, the S90C. With an OLED panel and quantum dot color technology, the S90C delivers unmatched picture quality for its price. Check out our full Samsung S90C 4K OLED TV review for more details.

Sony Playstation 5

Sony Playstation 5 console next to a controller.
Sony

After two years of stock shortages, Sony finally sorted out its PS5 inventory issues in 2023, and our readers jumped at the chance to buy the highly sought-after console. An ongoing holiday deal that bundles the new slim version of the PS5 with a copy of Spider-Man 2 also helped solidify its popularity. Thanks to its unique controller and blockbuster library of exclusive games, the PS5 is our pick for the best gaming console you can buy.  

Advertisement

Olive & June Press-on Artificial Nails

A hand modeling Olive & June nails.
Olive & June has the largest size range on the market and offer fun, affordable press ons that last over two weeks. Catherine Santino

This time of year is all about relaxing, and what better way to do that than with a little self-care via an at-home manicure? This Olive & June Press-on Artificial Nails set was a readers' favorite in 2023, and was also our pick as the best press-on nails overall. It comes with 42 total nails allowing you to give your nails several refreshers before needing a reup. The nails last up to two weeks, too, so this pack should get you through at least the first few months of the new year.

OdoBan Original Eucalyptus Scent Disinfectant Fabric & Air Freshener

Spray bottle of OdoBan Original Eucalyptus Scent Disinfectant Fabric & Air Freshener.
Walmart

This eucalyptus-scented cleaner from OdoBan is an essential buy and something our readers took a liking to throughout the year. It has a calming eucalyptus scent that eliminates odors while freshening the air, and it claims it can kill 99.9% of germs. It's also one of the preferred cleaners recommended to us via a professional Airbnb cleaner.

Advertisement

Apple AirPods with Charging Case

Apple Airpods on a Red background
Hollis Johnson/Business Insider

Apple's entry-level AirPods continued to be popular in 2023. They're already a solid value at full price, but a fantastic Black Friday deal at Walmart made them a steal. Though they lack the active noise cancellation and waterproof design you'd get with the AirPods Pro, the regular AirPods are our pick for the best AirPods you can snag on a budget.

Bombas

A man wearing Bombas socks with a collection of Bombas socks laid out on the floor around his feet.
Amir Ismael/Business Insider

Socks aren't always the most exciting purchase, but Bombas aren't ordinary socks. Featuring unique design styles, quality construction, and a proprietary support system, Bombas socks are what you would hope to get as a gift. Our testers love them for everything from lounging to running a 5K. 

Advertisement

Allswell Hybrid Mattress

The author lies on the Allswell Mattress on his back.
Erin Brains

The best mattresses-in-a-box don't sacrifice comfort or quality for the sake of convenience, i.e., doorstep delivery. Our readers agreed, and this year the Allswell Hybrid Mattress, which claimed the top spot as the best cheap mattress, was a top seller. This gel memory foam mattress features medium firmness, edge support for added comfort, and a reasonable price tag. 

Coop Sleep Goods Pillow

Coop Home Goods pillow
Coop Home Goods

The Coop Sleep Goods Pillow is a favorite among our reviewers and readers. This pillow has consistently been the top pick in our guide to the best pillows and the best pillow for side sleepers. It's also a great option for back sleepers, stomach sleepers, those suffering from neck and back pain, and so on. It allows you to customize the exact amount of stuffing, tailoring the feel to your liking.

Advertisement

Parachute Bath Robe

Parachute Bathrobe
Parachute

A quality bathrobe is a must-have for anyone wanting to add a little comfort to their pre- or post-shower routine, and this option from Parachute, our pick as the best bathrobe overall, was the top selection. It's made from 100% Turkish cotton, and it has two front pockets and a plush shawl collar.

Sonic Alert Bomb Dual Alarm Clock

The Sonic Alert Sonic Bomb Dual Extra-Loud Alarm Clock with Bed Shaker sits on a nightstand and reads 3:25.
Jenny McGrath/Business Insider

An alarm clock with "Sonic Alert Bomb" in its name may not seem like the best thing to wake up to but trust us (and our readers), it can help you get better sleep and wake up feeling rested. Sure, it has a bed shaker feature, can reach volumes up to 113 dbs, and even has strobe lights, but the Sonic Alert Bomb Dual Alarm Clock is a great bedside companion — and our pick as the best alarm clock for heavy sleepers.

Advertisement

Lasko Ceramic Heater

The Lasko 754200 Ceramic Portable Space Heater, the best space heater overall in 2022, is displayed on a wood table next to a container of writing tools.
Steph Coelho/Insider

The Ceramic Heater from Lasko, our pick as the best space heater overall, is compact enough to fit into small living spaces, has an adjustable thermostat for you to dial in the perfect temperature, and has a built-in handle for easy transport. It costs less than $45 and is often on sale, making it a worthwhile purchase for anyone looking to add some warmth to their living space.

Beautiful 6 Quart Air Fryer

The Beautiful 6 Quart Touchscreen Air Fryer by Drew Barrymore is displayed with a green and gold background.
James Brains/Business Insider

Air fryers remain popular, and our pick for the best value air fryer was a big hit among our readers. Available in seven different color options, it has a touch-activated display and can air fry, roast, or reheat all kinds of food. It's compact enough to fit nicely on a kitchen counter, too, so you don't have to worry about it taking up too much space.

Advertisement

Beckham Hotel Collection Bed Pillows

Two white Beckham Hotel pillows sit flat on top of each other on a bed.
Lauren Savoie/Business Insider

The Beckham Hotel Collection Bed Pillow is our pick as the best budget pillow you can buy, and it's a product that resonated with our readers as well. Not only is this a high-quality pillow that's budget-friendly, but it has features similar to pillow models priced much higher. This includes a 250-thread count cover, high breathability to help cool hot sleepers and a bounce-back design that helps it avoid going flat on you in the middle of the night.

BACtrack Trace Breathalyzer

The BACtrack Trace Professional Breathalyzer judges your alcohol level quickly and accurately.
Ariana DiValentino/Insider

The Trace Breathalyzer from BACtrack is a quality safeguard against buzzed or drunk driving and is our pick as the best breathalyzer overall — and our responsible readers were drawn to it as well. This breathalyzer offers accurate readings, boots up quickly, and delivers a reading in under 10 seconds.

Advertisement

Philips SmartSleep Wake-Up Alarm Clock

Philips wake-up light alarm clock sunrise
Amazon

Sunrise alarm clocks provide a smooth, easy way for folks to wake up in the morning, and this option from Philips is a reader favorite — it's also our pick as the best budget sunrise alarm clock. It comes standard with a built-in FM radio, a low learning curve for beginners, and a great selection of calming sounds to choose from. It also creates the best sunrise simulation of the alarm clocks we've tested. For a better wake-up in the morning, this is what you need.

Concept2 Model D Indoor Rower

Woman excising on Concept2 Model D rowing machine
Amazon

Rowing machines are all the rage these days, and for good reason. Not only do they deliver a quality, effective full-body workout but many prefer the cardio of a rowing workout over running on a treadmill — consider us and our readers part of that group, too. Our favorite and most popular rowing machine is the Concept2 Model D, which is also our pick as the best rowing machine overall. It offers smooth, quiet gliding, a comfortable, ergonomic design, and premium build quality.

You can purchase logo and accolade licensing to this story here.

Disclosure: Written and researched by the Insider Reviews team. We highlight products and services you might find interesting. If you buy them, we may get a small share of the revenue from the sale from our partners. We may receive products free of charge from manufacturers to test. This does not drive our decision as to whether or not a product is featured or recommended. We operate independently from our advertising team. We welcome your feedback. Email us at reviews@businessinsider.com.

Advertisement