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Virgie Tovar remembers running down the long hallway at age 4 in her childhood home. At the end of the hallway, she would stand — completely naked — and jiggle her chubby body.
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"I had a belly that poked out but I hadn't learned yet that this was a negative thing in our culture, so I didn't think of it as a bad thing," the activist and author, now 33, tells Tech Insider. "I was really curious and excited about my body."
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In middle school, like many girls her age, she started to hate how she looked. So she starved herself, eating only lettuce and toast with barbecue sauce and exercising three hours daily for an entire summer.
Tovar has come a long way since then, coming full circle to her body-love mindset. She now runs an ongoing social campaign called #LoseHateNotWeight, which strives to eradicate fat shaming and highlight how harmful American diet culture can be.
Along with many other activists, Tovar is posting photos and selfies online as a political act, leading to more meaningful media representation of fat people.
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Here's how Tovar and her fellow activists are changing how we think about dieting.
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Diet culture harms everyone regardless of size, because it leads to anxiety around weight gain, Tovar says. It's especially harmful to women, who often learn from a young age that their bodies are socially unacceptable.
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With #LoseHateNotWeight, she is challenging people to let go of traditional beauty standards. Over 26,700 posts live under the hashtag on Instagram.
A photo posted by Rachele Cateyes (@radfatvegan) on Apr 4, 2016 at 10:50am PDT
Rachele Cateyes is a body positive and feminist artist and activist from Portland, Oregon.
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"We are taught that thinness equals love, happiness, and respect," Tovar says. "The truth is everyone of every size deserves love, happiness and respect, and weight loss will never really give us those things."
A photo posted by Autumn (@auaulynn) on Apr 4, 2016 at 12:31am PDT
Body positive activist @auaulynn posted this photo with #LoseHateNotWeight.
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"If you want a snarky hip fat feminist you can find that," Tovar says. "If you want a gorgeous plus size woman who's going to give you make-up tips for a round face without shaming you, you can find that. And if you want both you can have that too."
A photo posted by Dani🍷 YT: chooselifewarrior (@chooselifewarrior) on Apr 2, 2016 at 6:47pm PDT
Danielle Galvin (above) is a YouTuber and body positive activist.
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Jessamyn Stanley, a yoga teacher, says you don't need to be thin to be happy, or even healthy. "Fat doesn't mean being unhealthy — it just doesn't," she wrote on Instagram.
A photo posted by Jessamyn (@mynameisjessamyn) on Feb 10, 2016 at 7:07pm PST
Jessamyn Stanley didn't post under #LoseHateNotWeight, but takes a body positive approach to yoga and runs a yoga lifestyle blog.
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"It's unclear to me what we mean as a culture when we use the word 'healthy,'" Tovar says. "We are absolutely not all on the same page about what this word means."
"Some said that health was determined by weight, some said it was determined by a lack of pain, others said that mental health was the primary indicator of wellness," she says. "And these are students who study the body."
Tovar almost became a professor, but decided to move her work online instead. "This conversation is evolving faster than traditional media can keep up," she says.
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"I think of myself as a public intellectual and the internet is absolutely my stomping grounds," she says. "I get to take my scholarly training in critical analysis to the internet and make it funny, make it accessible and interesting."
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