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This Instagram adventure of twists and turns through the world of Adult Swim's 'Rick and Morty' is genius

Rick and Morty
Adult Swim

Adult Swim's brilliant and twisted sci-fi animated series "Rick and Morty" always feels like going down a series of black holes into other dizzying dimensions.

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The show has decided to carry this feeling into a place you would least expect: Instagram. And to promote season 2, which just kicked off with its first episode on July 26, "Rick and Morty" is providing fans of the show a crazy game on the social platform that allows users to explore the multi-universes of the show further. 

This game smartly spans multiple Instagram accounts.

It starts off on an account that highlights some detailed instructions:

Don't put too much thought into this backstory. We sure didn't.

A photo posted by Rickstaverse Instructions (@rickstaverseinstructions) on Jul 21, 2015 at 4:21pm PDT

 

I have it on good authority that all of the clips are good quality. No shaky-cam here, folks.

A photo posted by Rickstaverse Instructions (@rickstaverseinstructions) on Jul 21, 2015 at 4:21pm PDT

 It leads you to various destinations:

Earth is CRAMMED with extra levels, dawg. It's a lot better than your crappy Earth.

A photo posted by Rickstaverse Instructions (@rickstaverseinstructions) on Jul 21, 2015 at 4:20pm PDT

 The first destination is the Rick and Morty Rickstaverse. It looks something like this:

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Rick and Morty Insta
Instagram/@rickandmortyrickstaverse

You might recognize that giant floating Santa from the season one episode "Anatomy Park." Yes, there is an entire amusement park inside that naked floating Santa.

Looks cool from afar, but you can get an even closer look. Click on an individual panel, and you might notice a tag:

Rick and Morty Instagram
Instagram/@rickandmortyrickstaverse

Click that tag, and it will bring you to a whole other world:

Rick and Morty Instagram
Instagram/@warp_to_fantasyworld

This idyllic little planet, which looks like something out of Age of Empires, is fittingly called Fantasy World.

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And within those wormholes, there are plenty of more wormholes to explore:

Rick and Morty Instagram
Instagram/@warp_to_fantasyworld

Meanwhile, many photos don't even link to other places, but instead display exposition.

A lot of it is a lot funnier if you read it in Rick's raspy voice:

The goat owns that cottage right there. It's canon.

A photo posted by Poor Village (@warp_to_village) on Jul 18, 2015 at 3:17pm PDT

 

Trust me, you do NOT want to know what "Rick" means as a verb. I mean, you do, but it'd never get past the censors.

A photo posted by Citadel of Ricks (@warp_to_citadel) on Jul 19, 2015 at 8:35pm PDT

 While there is plenty to see here, there are some corners of the Rickstaverse that are off limits:

This here's Furp Rock Plaza. Looks cool and all sci-fi-ey, doesn't it? W-w-well too bad your ass can't visit it yet! Come back August 3rd for some free DLC, bro!

A photo posted by Rick and Morty Rickstaverse (@rickandmortyrickstaverse) on Jul 19, 2015 at 2:24pm PDT

Perhaps this is something we will see in season 2.

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