Korean rapper PSY has released his seventh album along with a music video that promises to be the next viral sensation.
The song “DADDY” featuring CL of 2NE1 and its accompanying music video is remiscent of PSY's first 2012 hit “Gangnam Style,” which has over 2.46 billion views on YouTube. The videos are similar to one another in that they both have a catchy melody as well as a humorous, dance-oriented music video.
You can watch the whole video for "DADDY" below (and you can follow along with the lyrics here):
“DADDY” is one of the songs PSY wrote with American rapper Will.i.am, who contributed to the album, and is a remix of Will.i.am's hit song, “I Got It From My Mama.”
Though the video was only posted a few hours ago, it already has over 248,000 views. To give you an idea of how fast that number is growing, at the time I started this post, it had only 35,000 views.
In the video, PSY plays himself as well as a child (with his face superimposed) and a grandpa.
There's a lot of dancing during the music video, whether it's PSY as a child...
...or himself.
It’s extremely amusing to watch. It also stars the Korean singer CL and Korean actress Ha Ji-won as a teacher.
The song is off PSY’s latest album, which was released this week and is a mix of hip-hop, dance, and punk music. It's called “Chiljip PSY-Da” or “This Is PSY’S Seventh Album” in Korean, according to the Associate Press.
In a press conference for the album, PSY said he felt a lot of pressure to live up to the success of “Gangnam Style.”
“Maybe it was pressure, maybe it was stress,” he said at a press conference, according to the Korea Herald. “I kept thinking, ‘This won’t do as well as “Gangnam (Style)”’ ... or if I changed it, ‘Overseas fans wouldn’t understand this.’ With every line I wrote, there were voices fighting in my head, and it took a while to get them all sorted out.”
And while PSY seems skeptical he’ll receive the same viral success, YouTube comments are already positive.
“That's what I call a real ARTIST,” one viewer wrote. “Every time he releases a music video, it goes viral and then you can hear it playing on every corner of the city. Well done PSY! I love this new song!”
You can watch the new video on PSY’s official YouTube page.
