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Snapchat adds purple rain filter to honor Prince

Snapchat purple rain filter
Tech Insider

Price died at age 57 on Thursday, and it was barely an hour after the news broke before people started noticing a new purple rain filter in Snapchat.

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The filter, which is clearly meant to pay homage to the pop icon, can be accessed by swiping on a video or photo messaging in Snapchat's app. Snapchat is also letting its more than 100 million daily users add their snaps to a "We Love Prince" story that's curated by the company.

The story wasn't available for viewing at press time in Snapchat, but we expect it will be soon once enough people have submitted snaps.

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