whale pornhub Skye Gould/Tech Insider

You'll never see sperm whales the same way again.

In honor of World Whale Day on February 13, Pornhub, the Internet's largest free porn site, has launched a fundraising campaign to preserve the endangered marine mammal.

The site is donating one cent for every 2,000 video views between Tuesday, February 9 and Sunday, February 28.

All donated funds will go toward the non-profit organization Moclips Cetological Society, a preservation group serving whales and other cetacean species, such as dolphins and porpoises.

Last year, Pornhub saw nearly 88 billion views. Some back-of-the-envelope math suggests the upcoming three-week period should net the Moclips Cetological Society approximately $36,500.

"Humans are not the only mammals that engage in sexual activities for reasons other than procreation," Ken Balcomb, president of Moclips Cetological Society, said in a statement. "Cetaceans ... are very sexual animals and have evolved a variety of fascinating social life histories beyond simple procreation."

Pornhub, ever the pun-loving organization, thinks so, too.

"We're now asking our community turn their attention to - and help save - a different type of blowhole," Corey Price, Vice President at Pornhub, said in the statement, "one that belongs to a majestic species that once swelled in numbers throughout the oceans before commercial industries initiated their demise."

Whales have become endangered largely through brutal whale-hunting practices around the world. Populations have also been hurt by pollution, overfishing, and human interventions like dam and bridge construction, which have shrunk whale habitats.

Only recently, now that governments have set strict laws on whaling practices, have certain populations started to make a comeback.

Pornhub's Save the Whales campaign is the latest effort to emerge from the site's (surprisingly generous) philanthropic arm, Pornhub Cares.

Past campaigns have included Save the Boobs, its breast cancer awareness campaign; Save the Balls, its testicular cancer awareness campaign; and Give America Wood, a campaign designed to promote awareness and interest in Arbor Day.