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No, Kim Kardashian's new app didn't 'break' the App Store

Reality TV star Kim Kardashian launched a new app on Monday: the $1.99 "Kimoji" app lets you copy and paste emoji that resemble Kardashian and her family into your texts.

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Kardashian once "broke" the internet in 2014, but too many headlines said she also "broke" Apple's App Store this week with the release of "Kimoji."

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Even Ms. Kardashian herself believes she "broke" the App Store.

We hate to break it to you, Kim, but "Kimoji" didn't break the App Store.

In a statement to Tech Insider, Apple says "there were absolutely no issues with the App Store yesterday."

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The truth is, people were probably having issues finding the Kimoji app on the App Store because it takes time for Apple to properly index new applications for search. So unless you had a direct link to the app in the App Store, you wouldn't have been able to find it with a simple search. It's possible Apple prioritized indexing the app to ensure more people could find it by late Monday afternoon, but in no way did Kimoji "break" the App Store for any period of time.  

Apple also debunked a couple of claims in TMZ's story about Kimoji, which said there were "9,000 downloads per millisecond" and that Apple's tech team had to "swoop in... so [the App Store] didn't fully crash." That did not happen, according to Apple.

So, Kim Kardashian and her new app may be extremely popular (it's already the top paid app in the App Store rankings), but they didn't break the App Store. You can check out the new Kimoji app here.

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