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Screen Shot 2016 09 22 at 9.15.50 AMNice Laundry

For the first 23 years of my life, I couldn't have cared any less about socks.

I put them on, took them off, and got them for Christmas. Then, on a date, a girl looked down and told me flat out: "Your socks are boring." There was no next date. For the next year or so I'd tell that story to my friends, and we'd chuckle about it. All wearing those same white tube socks.

Then I found Nice Laundry.

To this day, it's the only Facebook ad I've ever clicked on: $99 total sock makeover. Why not? In five minutes I could fix my alleged sock problem for life, without even leaving my house. Well, one year and 38 pairs of socks later (two of their large boxes worth) I'm still amazed that people notice.

Friends, family, co-workers, and even random people at bars have complimented me on my socks. 

The process of buying Nice Laundry socks was a welcome change for someone who never thought about buying socks before. You choose which size box you want — small (6 pairs for $59), medium (12 pairs for $89), or large (18 pairs for $109) — and "build your box" by choosing which pairs you'd like. There are a lot of options; so whether you want stripes, zig zags, dots, solid colors, or camo, you're covered. A majority of their selection are dress socks, but they also have a handful of no-show and athletic socks; you can mix and match styles as you please. 

It would be one thing if Nice Laundry's socks only looked good, but they're also extremely comfortable. Definitely a higher quality than my old socks, which would sometimes irritate my feet. There were times when I would have to try on two or three different pairs of socks after a shower because they bothered my feet. I just realized I haven't had that thought once since last summer. Instead, I just pick a pair that suits me that day and get on with it. 

Z 1Nice Laundry

Speaking of suits, despite picking fun patterns, I've managed to wear Nice Laundry socks with any pair of shoes I own. Whether it be the beat up pair of Toms I wear on the weekends, or the Jack Erwin shoes I regularly wear to work, my socks compliment each. I'd even wear a more subdued pair, like their Navy Spackle-style pair to a formal event, like a wedding.  

If you'd told me a couple of years ago that I'd be happily writing about the socks I was wearing, I'd have told you that you were out of your mind. But Nice Laundry socks are that good. I'm a brand loyalist; when I find something I like, I stick with it until it stops meeting my expectations or needs. I can't think of a single circumstance or occasion where I wouldn't wear Nice Laundry socks. In fact, at this point, they're the only socks I own, save for a handful of pairs I'm testing for work. 

I've been telling my friends, and now I'm telling you: If you want to up your sock game and look like you've put in a lot of effort into creating a look, buy these socks. The truth is it'll only take you a half hour to make your box, a few days to receive them, and years to rake in compliments from people you know, and those you don't.

You can get started building your own medium-sized Nice Laundry box here. Or check out all of your options here

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