Theo Wenner / Playboy
If you needed any more proof that Snapchat has gone mainstream, check out the new cover of Playboy.
It features model Sarah McDaniel posing as if she's taking a selfie with "heyyy ;)" in Snapchat's caption format. The March issue will be Playboy's first issue to not have full frontal nudity, and the magazine is clearly aiming for a younger, digital-savvy audience.
"As you can probably tell, the cover of the March issue is designed to resemble a Snapchat picture," the Playboy staff wrote in a blog post announcing the issue. "Before we could let Sarah pose for this cover, we had to make sure she was an expert at using the highly popular app. She easily proved that she’s a 'Snapchat Master,' and even allowed us to put her videos together into a very sexy compilation."
That video can be viewed at this link, if you're curious. It shows McDaniel doing mundane things like waking up in the morning, brushing her teeth, working out, doing laundry, and making dinner (there are plenty of scandalous poses and intentional shooting angles used throughout, of course). The footage is made it look like it was filmed all by McDaniel with her phone's selfie camera.
This upcoming March issue of Playboy is part of a massive reboot the magazine announced last year that aims to shed its X-rated image by showing less nudity and appealing to a younger audience.
Playboy may be toning down its use of nudity with this new issue, but rest assured that the publication is sticking to its roots.
"There are still naked women in this newly demure version of the magazine," according to The New York Times. "It’s just that they have been shot in ways intended for strategic concealment."