Chevron icon It indicates an expandable section or menu, or sometimes previous / next navigation options. HOMEPAGE

Apple's brand new Apple TV isn't out yet, but it's already appeared on eBay — and people are bidding more than $1,000 for it

A developer who claims to have two units of the new unreleased Apple TV is selling one of them on eBay, and the highest bid is already at $1,025. 

Advertisement

Apple unveiled its new Apple TV earlier this month at an event in San Francisco, and it'll be available for purchase at the end of October.

Although bidders are willing to pay more than $1,000 to get their hands on the device right now, the final product will only cost between $149 and $199 when it eventually goes on sale. 

AppleTVeBay.JPG
An image of the Apple TV from the eBay listing. eBay via innodrive_distribution

Following the device's unveiling, the company launched a program in which developers could apply to get an Apple TV developer kit before the device hits stores. 

The seller, who's listed on eBay as "innodrive_distribution," claims to be selling one of these developer kits, which 9to5Mac first spotted. The eBay listing went up on Saturday with an asking price of $300, and since then 25 bids have been placed.

Advertisement

While it's against Apple's terms to resell the device, the developer claimed to have found a loophole by removing the software from the Apple TV. The seller claims the Apple TV should work just fine if you download Apple's latest firmware update from its developer portal and then restore it using iTunes. 

However, Apple has confirmed to Business Insider that there is no such loophole or workaround. 

Here's a look at the eBay listing:

AppleTVScreenshoteBay
eBay via innodrive_distribution

This is the first new Apple TV the company has released since 2012. Apple has revamped the entire interface, added Siri, and created a new remote control that has a touchpad and a built-in microphone for hearing Siri requests. 

Apple
Advertisement
Close icon Two crossed lines that form an 'X'. It indicates a way to close an interaction, or dismiss a notification.

Jump to

  1. Main content
  2. Search
  3. Account