So you've recently ended a long relationship and want to split your Netflix profiles? Or you're thinking about stepping up and getting your own account after years of mooching?
Bad news: Netflix still won't let you move your profile to a new account.
"We have discussed that, but no plans at the moment," said Carlos Gomez-Uribe, Netflix's Vice President of Innovation. "It’s a good thought though."
Netflix introduced profiles several years ago to allow personalization for multiple users on the same subscription. Personalization makes Netflix a lot better. The thing is, it gets a lot more precise over time, so users might be loathe to start again when moving to a new account.
How long does it take for personalization to get good on a new account? Depends on the user.
"Different people are going to have different levels of diversity in terms of the content that they watch," Gomez-Uribe said. "You can imagine that a movie critic that has watched many different types of content and likes many different types of content will be harder to figure out ... so we’ll need more inputs from that person than someone who likes two or three different types of content."
"That said, on average we do see that once we know roughly five-to-ten videos that you like, that you have watched in a good way, our recommendations tend to be pretty good," he added.
Disclosure: Mathias Döpfner, CEO of Business Insider's parent company, Axel Springer, is a Netflix board member.
