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Mountain Dew’s first Super Bowl ad in over 15 years is the stuff of nightmares

Mountain Dew will be airing its first Super Bowl ad in over 15 years this Sunday.

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The consensus? It’s strange. Really, really strange.

The ad showcases a monstrous Frankenstein-like creature dubbed PuppyMonkeyBaby, with a baby's legs, a monkey's torso, and a puppy's head.

Look at it: 

puppymonkeybaby
Mountain Dew
mountain dew puppymonkeybaby
Would you want this popping up in your living room uninvited? Mountain Dew

If that's not enough, the humanoid starts uttering, "PuppyMonkeyBaby" as it dances around a living room floor before licking a man's face. 

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puppy monkey baby
Mountain Dew

It's all to promote a new Mountain Dew beverage called Kickstart, which combines "DEW, real fruit juice, and a kick of caffeine." The message here is supposed to be that the combination of three "awesome" things (like a puppy, monkey, and baby) is better than one. 

puppy monkey baby
Maybe awesome separately, but combined? Mountain Dew

However, if Kickstart tastes anything how PuppyMonkeyBaby looks, I may pass.

mountain dew super bowl ad
Yeah, this is how I'm feeling after seeing PuppyMonkeyBaby. Mountain Dew

If you think PuppyMonkeyBaby sounds terrifying, you're not alone.

Here's how fans are reacting to the ad on YouTube:

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mountain dew ad reactions
YouTube
mountain dew ad comments
YouTube

 

The nightmare comment was quite common:

mountain dew ad reactions
YouTube
mountain dew ad content
YouTube
mountain dew ad comment
YouTube

Super Bowl ads are all about creating the most memorable commercials. If Mountain Dew was aiming for something to get people to start talking, they succeeded.

Check out the ad below:

 

TV Super Bowl
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