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Mark Zuckerberg appeared to take a shot at Apple's Vision Pro

Mark Zuckerberg standing near a man wearing a black virtual-reality headset.
Mark Zuckerberg seemed to throw shade at the Apple Vision Pro again. Pablo Porciuncula/Getty

  • Mark Zuckerberg seemed to take a jab at Apple's Vision Pro during Meta's first-quarter earnings call.
  • The CEO said he saw a mainstream market for AI glasses without a display.
  • Meta's smart glasses, developed with Ray-Ban, feature AI, a camera, and built-in speakers.
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Meta CEO Mark Zuckerberg seemed to take a hit at Apple's Vision Pro in Meta's first-quarter earnings call on Wednesday.

Zuckerberg said he didn't think augmented-reality glasses would make it in the mainstream market until it had "full holographic displays." The comment appears to show his skepticism of the potential success of a product such as Apple's Vision Pro.

"I still think that that's going to be awesome and is the long-term mature state for the product," the CEO said. "But now, it seems pretty clear that there's also a meaningful market for fashionable AI glasses without a display."

Meta didn't immediately respond to a request for comment to clarify Zuckerberg's comments.

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Meta launched its latest version of Ray-Ban smart glasses in September. The device has a starting price of $299 and includes a camera, built-in speakers, access to Meta AI, and the ability to make calls.

"Glasses are the ideal device for an AI assistant because you can let them see what you see and hear what you hear," the CEO said. "So their full context on what's going on around you."

The CEO said he thought the glasses had "the ability to be a pretty meaningful and growing platform" sooner than he expected.

While Meta's Quest virtual-reality headset competes with Apple's Vision Pro, Zuckerberg has said before that he doesn't imagine a future of people walking around with VR headsets.

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"That's certainly not the future that I'm hoping we get to," Zuckerberg told the podcast host Andrew Huberman in an interview in October.

It wouldn't be the first time the CEO has thrown shade at the Apple Vision Pro and tried to one-up Meta's competitor. In February, Zuckerberg posted a video of himself reviewing Apple's competing device and said the Quest didn't only have better value but was "the better product, period."

In the video, Zuckerberg also listed several features of Meta's Quest that he said were better than the Vision Pro's, such as a brighter screen and wider field of vision.

Zuckerberg isn't the only executive at Meta to drag the Apple Vision Pro. The tech giant's chief technology officer, Andrew Bosworth, previously said the product was "very uncomfortable."

Mark Zuckerberg Meta Earnings
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