After Kim Kardashian West spent weeks steadily gaining on Beyoncé, she's just beat the pop star to become number one on Instagram.
Kardashian West edged past Beyoncé overnight by hitting 44,005,604 followers.
Beyoncé lags just behind with 43,935,648 followers.
We've been observing both women's follower counts for the past several weeks, and Kardashian West's account is growing followers at a much quicker rate than Beyoncé's. So it stands to reason that barring a huge push from Queen Bey's loyal fanbase, the singer's days of being Instagram Queen are over.
Both women predominantly post photos of themselves and their families - especially their adorable daughters - on Instagram. The main difference: Kardashian West appears to update her account more often, and her photo captions are wordier and more personal.
For example, this recent photo of Beyoncé and daughter Blue Ivy is captioned with just a blue heart emoji.
1. Kim Kardashian - 44,005,604
2. Beyoncé - 43,935,648
3. Taylor Swift - 43,533,226
4. Selena Gomez - 41,843,095
5. Ariana Grande - 41,696,873
6. Justin Bieber - 36,994,254
7. Kendall Jenner - 35,388,483
8. Kylie Jenner - 33,703,166
9. Nicki Minaj - 32,278,123
10. Khloé Kardashian - 30,522,261