Despite owning a few restaurants and starting his own clothing line, most people only know Jonathan Cheban for appearances on “Keeping up with the Kardashians” and his claims about being Kim Kardashian’s “best friend.”
But now he has a new venture: “Dean of Pop Culture” at the International School of New York, a new program that will teach “wealthy kids from all over the world” everything from types of caviar to what leather seat to buy for your private jet.
That’s according to an interview he did with New You in the Trump Tower in New York’s Midtown neighborhood, coincidentally the location where the International School of New York will be held.
“This is the social stuff you need to know to survive in a city like this with a lot of money,” Cheban told New You. “If you are buying a diamond you need to know the clarity and if you are buying a private jet you need to know the different leathers and seats.”
Related story
So just what will the students be taught? According to Cheban, they’ll learn all about private aviation — we’re guessing jets, helicopters, and seaplanes — as well as social media, how to tell the quality of diamonds, and types of caviar.
Plus, Cheban says they’ll learn unspecified economic lessons and “other fundamental undergrad and grad classes.”
The classes will rely on Cheban’s knowledge of an upper-class lifestyle, not unlike his other venture The Dishh (yes, with two h's). It's a lifestyle company he said he started because, “People on my Instagram and [other] social media were constantly looking to me for advice on where to go, what to eat.”
No word yet on how much it might cost, but a similar course that went viral from China in 2013 cost $16,000 for newly wealthy Chinese for a two-week course that taught students everything from table manners to brand names.
