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Instagram is testing a new feature that could totally change the game

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For Instagram users, the number 11 is key.

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After 11 people like your photo, the likes appear as a total number, rather than a list of names of people who liked the picture. It's a sign, at least according to some, that you've got a "good" Instagram on your hands and getting to that all important 11th like can even be a source of stress.

If you don't believe us, check out this deep dive into the issue from Daily Dot back in 2014.

In case you're still confused, here's how it works. My latest post only has two likes, so each of the usernames appear individually. When (or if) 11+ people like the photo, the count will appear as a number.

Instagram madison
Instagram/4evrmalone

But now, some users are reporting that all of their likes are appearing as numbers, rather than names. 

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We first noticed this change after Vanity Fair's Maya Kosoff pointed it out on Twitter. 

Take a look. A Twitter search for "Instagram likes numbers," will show you plenty of people currently experiencing this change on the app. 

 

 

This isn't the first time some users have experienced this change. Tech Insider's social media editor Sami Main reports that a similar switch happened on her account several months back, but the feature has since disappeared. 

Tech Insider has reached out to Instagram to get the latest and we will update this post when we hear back. 

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For now, as somebody who has been known to — and mocked for — liking her own Instagram photos to get to the golden number 11, this feature can't come soon enough. 

 

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