On Thursday, Amazon announced two new voice-controlled devices: the Echo Dot, and the Amazon Tap.
But Amazon isn't making it easy to get your hands on the Echo Dot, the $89 device that plugs into your existing home stereo system to give it all of the voice control features of the highly regarded Echo.
To buy an Echo Dot, you need to be a member of Amazon Prime, the company's loyalty program, and you also need order it exclusively through one of Amazon's existing voice-controlled devices, like the Fire TV or the existing Amazon Echo.
Indeed, there's no "order" button for the Echo Dot on the Amazon product page.
But Dwight Churchill, a product manager at the Localystics, a company that makes tools for mobile marketers, found a way to get around the restriction.
It works, and it's really easy.
Disclosure: Jeff Bezos is an investor in Business Insider through his personal investment company Bezos Expeditions.