Chevron icon It indicates an expandable section or menu, or sometimes previous / next navigation options. HOMEPAGE

How Apple design guru Jony Ive discovered his passion

Jony Ive
Getty Images/Michael Kovac

Apple design guru Jony Ive described finding his passion in a recent Financial Times profile.

Advertisement

Ive studied design at Northumbria University, but his interest in making things goes back much earlier than that.

"I wasn’t sure what the activity was called, but when I was seven or eight, I knew that I enjoyed drawing and making, and that the drawing was in service of the making," he said. "I didn’t really know that this was called design."

Ive said his passion stemmed from asking about the purpose of objects and their construction.

"I was just fascinated by our physical environment and intrigued by why things were the way they were," he said. "‘Why is the handle on the top?’, ‘Why is the hinge that shape?’ I see design as a way you look at the world and as a thought process.”

Advertisement

Ive's love of drawing created a disdain for computers that's now kind of ironic given his career path.

"I was inherently sceptical and didn’t like using a computer at art school," he said. "I remember discovering the Mac just at the end of my course."

After university, Ive founded his own design studio. By 1992 he had joined Apple in Cupertino.

You can read the full FT profile here>>

Apple Design Mac
Advertisement
Close icon Two crossed lines that form an 'X'. It indicates a way to close an interaction, or dismiss a notification.

Jump to

  1. Main content
  2. Search
  3. Account