On Wednesday, an estimated 50,000 people watched the birth of a baby girl in Utah from their phones — thanks to the new social app Beme and one social media savvy new dad.
"I talked to my wife and said, 'Do you care if I share this? I think this would be interesting to a lot of people,"' Shaun McBride told Tech Insider. "She said only if I used Beme."
McBride goes by the name "Shonduras" on Beme, which his good friend, Casey Neistat, launched July 17. The app allows you record moments by holding your iPhone screen to your chest, and the moments are shared with anyone who is following you. The idea is that you don't have to look at your screen to share — you can stay in the moment and allow others in.
Beme videos, like Snapchat messages, disappear quickly. While you can grab screenshots, McBride’s video had already vanished when we published this post.
Sharing the birth on Beme allowed friends, family, and fans all over the world to join him and his wife in the delivery room.
"The feedback has been great. I think it's such a familiar process that so many people have seen before but it's never really shared at an honest level on social media."
—Gabriella (@gabriellaflom) August 6, 2015
—christopher (@crizzonet) August 6, 2015
