Sunday morning, popular UK tabloid The Daily Star published "exclusive" news about a "Game of Thrones" movie in the works.
Unfortunately, both the news and all cited quotes from author George R.R. Martin appear to be untrue.
The Daily Star quoted an alleged discussion with Martin at HBO's annual Emmys after-party, saying "there will be a movie but I will not be involved."
HBO confirmed to Tech Insider Martin, who was celebrating his 67th birthday, was in attendance.
By Tuesday, the news was trending on Facebook and many fans were excited to hear the smash hit HBO series would be given even more screen time.
But Martin put an end to the rumor-mongering with a blog post late Monday night.
Martin uses the old-school blogging platform LiveJournal to regularly update his followers. One fan asked Martin about the movie news in his comment section.
The author responded: "...Completely false. No one is working on any movie just now. And if there was a movie, it would not be about Robert's Rebellion."
Martin's dedicated followers took to Twitter in order to shut down continued discussion.
Elio and Linda are a duo of superfans who helped write "A World of Ice and Fire" alongside George R.R. Martin after impressing him with their knowledge of the books. Their tweet referred to "shameless tabloids" and "fake quotes."
—Elio & Linda (@westerosorg) September 29, 2015
On Wednesday morning, some fan sites were still putting out fires as the news continued to circulate through Facebook and Twitter.
—Watchers on the Wall (@WatchersOTWall) September 30, 2015
