Tech

Someone combined food photos with travel photos, and it's blowing up Instagram

Madison Malone Kircher

2015-08-13T18:13:00Z

There's nothing Instagrammers love more than a good food photograph or an amazing landscape shot— and popular Instagram account @FoodInTheAir combines these styles to create delicious photos.

Founded by five friends in 2014, the account has gained more than 200,000 followers. Their pictures all follow the same style: food, like a sandwich or ice cream cone, being held up in front of a scenic backdrop.

With photographs from around the globe — churros in front of the Eiffel Tower is a popular shot — it's easy to see how Food in the Air, or FITA, has kept its followers hungry for more.

Check out 25 delicious pictures from Food in the Air.

"Food in the Air is the first and only food Instagram account to incorporate your meal with the surrounding scenery by, you guessed it, holding it in the air," explains the FITA website.

Ice cream:"IM TOO HOT, hot damn" Me:"STOP wait a MINT-ute, fill my cone up put some ice cream in it" When your ice cream's melting, but you feelin da funk 🍦☀️😎 @jill_zettler #foodintheair #uptownfunk #icecreamchronichles #mintswirl #perfection #papaT's #ohio

A photo posted by Food In The Air™ (@foodintheair) on Jul 16, 2015 at 1:11pm PDTJul 16, 2015 at 1:11pm PDT

Source

The account is managed by four sisters — Patty, Carolyn, Meg, and Charlotte Niemann — and their friend, George Broadbin.

These 🍗🏈 (meatballs) sure aren't deflated. Monday night, feeling like I want more of these little buffalo spicy bites. The Patriots & @jaclyntiffen for the WIN 🙌💙🏈❤️ #rhyminnn #foodintheair #morebluechez #plez #untilnextseason #PATS #seaHawks #whattagameboys #whattagame #Superbowl

A photo posted by Food In The Air™ (@foodintheair) on Feb 2, 2015 at 7:23pm PSTFeb 2, 2015 at 7:23pm PST

The five friends were inspired when they saw a similar style Instagram of a bagel being held up against the Manhattan skyline.

Talk about an appropriate #tbt 🙌 This is bringing us back to our glory days at Disney. This is gucci @maddieferrucci 😉 #rhymes #lolz #foodintheair #disney #animalkingdom #donuts #spraaaankles #rollercoasters #glorydays

A photo posted by Food In The Air™ (@foodintheair) on Feb 12, 2015 at 8:12am PSTFeb 12, 2015 at 8:12am PST

From there, the concept for the account was simple.

🚔🚨WANTED: Have you seen me? Last Seen: Facedown on a moving freeway. Reward: Become BFF's😎 📷: @biteclubnyc #minions #escapees #youdecide #foodintheair #jerseyshore

A photo posted by Food In The Air™ (@foodintheair) on Aug 4, 2015 at 5:53pm PDTAug 4, 2015 at 5:53pm PDT

"If there's two things people love, it's food and travel," Patty told Tech Insider. "And a tabletop is not the most exciting background."

You say calamari, I say cal-uh-mari, but first call-uh mah dad, we're boarding the jet to Indonesia✈️ There's calamari waiting for me there🐙🍴🍹@jodiechan_ we applaud you #foodintheair #Bali #Indonesia #calamari #tomatotomahto #RockBar *Winner for the Pity Party will be announced tomorrow so keep tagging friends on Monday's post

A photo posted by Food In The Air™ (@foodintheair) on Apr 1, 2015 at 6:25pm PDTApr 1, 2015 at 6:25pm PDT

They started Food in the Air in 2014 and gained 10,000 followers in their first year.

Tuesdays call for tacos and/or nachos. @justgrabbinabite picture perfect 📷 #nachos #britishvirginislands #clubgoinup #tuesday #stthomas #foodintheair

A photo posted by Food In The Air™ (@foodintheair) on Dec 16, 2014 at 9:50am PSTDec 16, 2014 at 9:50am PST

"We were able to grow our followers simply through word of mouth," Patty told TI about FITA's Instagram popularity.

Instead of the Mahi-Mahi, can I just get one Mahi, because I'm not that hungry? Name that movie. @lizjenkinz we appreciate a good sammy in the air🐬🐠🐟 #mahimahi #sandwich #keys #cheecalodge #foodintheair

A photo posted by Food In The Air™ (@foodintheair) on Dec 28, 2014 at 9:35am PSTDec 28, 2014 at 9:35am PST

Today, the account has more than 200,000 followers.

So long GOV'z ball✌🏻️😎🗽 Shout out to @nomcitybetch for this winna of a shot, and @infatuation's dank food line up #foodintheair #govballeeeeeats #ramenburger #clichébutnecessary #govenorsball #randallsisland @govsballnyc

A photo posted by Food In The Air™ (@foodintheair) on Jun 8, 2015 at 8:29am PDTJun 8, 2015 at 8:29am PDT

The friends live in Charleston, South Carolina; New York City; and San Francisco, so they're always close to delicious food and great scenery to photograph.

Lunch with a whole lottttaaa air & a side of salad👌🍃⛵️we like your style @theoriginal_aco #foodintheair #lunchwithaview #newyorkcity #sweetgreens #sweetsummertime

A photo posted by Food In The Air™ (@foodintheair) on Jul 9, 2014 at 11:29am PDTJul 9, 2014 at 11:29am PDT

People submit photos from all over the world.

Eiffel in love with these churros the second I saw them 😍 thanks for sharing the love @diaryofavegetarian #churros #paris #eiffeltower #abroadFITA #fatfriday #friedfriday #foodintheair

A photo posted by Food In The Air™ (@foodintheair) on Apr 3, 2015 at 8:41am PDTApr 3, 2015 at 8:41am PDT

Food in the Air receives hundreds of submissions a day.

Have you ever seen a Yeti eat spaghetti? Yeah, me neither but that'd be chill.🍝❄️@grayson_miller82 perfection on a plate #foodintheair #SwissAlps #abominablesnowman #yetisaredope #spaghetti #bolognese

A photo posted by Food In The Air™ (@foodintheair) on Mar 22, 2015 at 1:00pm PDTMar 22, 2015 at 1:00pm PDT

"The best way to get our attention to see your FITA is by tagging us in the actual post or direct messaging us," Patty told TI.

TGiFrie-day 🍟🙌🎉 am I right? Kicking off the weekend with some pommes frites covered in TRUFFLE mayo & parmy herbs #lessssgo #foodintheair #frenchfries #twicefried #pommesfrites #trufflemayo #truffle #nyc #lowereastside @pommesfritesnyc

A photo posted by Food In The Air™ (@foodintheair) on Mar 6, 2015 at 1:21pm PSTMar 6, 2015 at 1:21pm PST

Certain photos are guaranteed to be big hits on Instagram, Patty explained to TI.

Throw your crepes in the air like you'z a true player👌 @foooodieee #thatisall #crepes #london #yesplease #foodintheair

A photo posted by Food In The Air™ (@foodintheair) on Sep 18, 2014 at 10:08am PDTSep 18, 2014 at 10:08am PDT

"Foods that usually receive the most likes include grilled cheese, anything with chocolate, and definitely ice-cream sandwiches," she said.

My childhood would have been complete if this was in my lunchbox. No offense mom. @virginiasbrown brava 🙌 #macNcheese #grilledcheese #seriouslyneedcheeseemoji #lunchttime #foodintheair

A photo posted by Food In The Air™ (@foodintheair) on Nov 20, 2014 at 10:43am PSTNov 20, 2014 at 10:43am PST

This is one of Patty's favorite photos, shot on a largest glacier in Iceland.

@bejoooled taking a break on the largest glacier for a PB&J 🍞🍇❄️#yummm #jealous #pb&j #iceland #mountains #foodintheair

A photo posted by Food In The Air™ (@foodintheair) on May 22, 2014 at 2:26pm PDTMay 22, 2014 at 2:26pm PDT

The FITA gang has a few tips for getting featured on the Instagram account.

#tbt to ROCK CANDY🍬 thanks for bringing us back to these teeth pickin days @hollyrule...Don't forget to send your #flashbackFITA's kids 👧👱🍭#onemoreweek #keepemcomin #foodintheair #flashbackFITA #tbt #makemesomecandyMr.White

A photo posted by Food In The Air™ (@foodintheair) on Jul 31, 2014 at 11:49am PDTJul 31, 2014 at 11:49am PDT

"Make sure to bring food close to the camera and put the focus on the food to make the background blurry," Patty told TI.

Not sure how @kerrimholbrook resisted the temp[ura]tation to eat this roll while snapping a great shot 🍤🍤🍤 Thanks for the dedication! #shrimptempuraroll #sushi #intheair #blockisland #RI #foodintheair

A photo posted by Food In The Air™ (@foodintheair) on Aug 5, 2014 at 12:29pm PDTAug 5, 2014 at 12:29pm PDT

"We usually just use Instagram to edit the pictures we receive, surprisingly enough," Patty told TI.

Potato tornado 🌀 @h_brescia should've jumped in one for the ultimate FITHAB (food in the hot air balloon) #nexttime #potato #hotairballoon #balloonfestival #foodintheair

A photo posted by Food In The Air™ (@foodintheair) on Jul 29, 2014 at 1:48pm PDTJul 29, 2014 at 1:48pm PDT

What started as a fun project has become a full-time business for the sisters.

Woah. Maine means business when it comes to lobster rolls. @aheintze this is beautiful #Belfast #Maine #lobsterroll #summer #freshfromthesea #foodintheair

A photo posted by Food In The Air™ (@foodintheair) on Jul 26, 2014 at 11:09am PDTJul 26, 2014 at 11:09am PDT

They've worked with major brands like Anheuser-Busch, Lay's, and Uber.

Oreos & The Eagles 🍪🍦🏈@sisterswhoeat....now imagine this thing fried 🙊 #oreoicecreamsammie #hellobeautiful #footballFITA #sundayfunday #footballseason

A photo posted by Food In The Air™ (@foodintheair) on Sep 21, 2014 at 2:11pm PDTSep 21, 2014 at 2:11pm PDT

"People reach out to us every day to come try their new dishes or attend a party they are putting on, which has been fun for us," Patty told TI.

Getting a little messy on our last #summersundae thanks for the creativity @justinlandau 👍 #twocones #tuscany #dopebackground #conesoncones #Siameseicecream #nuts #chocolate #melting #eatfaster #labordayweekend #foodintheair

A photo posted by Food In The Air™ (@foodintheair) on Aug 31, 2014 at 6:20pm PDTAug 31, 2014 at 6:20pm PDT

Being in the food business feels natural for the Niemann sisters. Their mother owns a restaurant in their hometown of Durham, North Carolina.

Sorry we've been MIA for the past couple of days. Kicking off this week with @oliviakoufakis's homemade pumpkin s'mores bars 🍫🎃 #bucknell #pennsylvania #smores #pumpkin #foodintheair #halloweek

A photo posted by Food In The Air™ (@foodintheair) on Oct 27, 2014 at 7:31am PDTOct 27, 2014 at 7:31am PDT

If you're hungry for more, FITA also has a blog where you can get updates on their latest travels and meals.

I heard they call it the Grand Cone(yon) 😎 @natalie.gaines don't drop it...because there's no getting it back 😱 #GrandCanyon #itsamarvelousplace #icecream #mintchocochip #wafflecone #foodintheair

A photo posted by Food In The Air™ (@foodintheair) on Jun 10, 2015 at 5:50pm PDTJun 10, 2015 at 5:50pm PDT