Last February, people went absolutely bananas over "the dress," a viral photo of dress that was either blue and black or white and gold.
Now, a new dress is grabbing people's attention.
After getting the idea from a private Facebook group devoted to female meteorologists, dozens of the professional weather reporters have all purchased and worn this one particular dress while broadcasting the forecast.
Link to the dress: <a rel="noreferrer nofollow" target="_blank" href="http://www.amazon.com/gp/product/B0142M5M72/ref=as_li_qf_sp_asin_il_tl?ie=UTF8&camp=1789&creative=9325&creativeASIN=B0142M5M72&linkCode=as2&tag=j0b21-20&linkId=Y3FBZBEMWF76OFLE">http://www.amazon.com/gp/product/B0142M5M72/ref=as_li_qf_sp_asin_il_tl?ie=UTF8&camp=1789&creative=9325&creativeASIN=B0142M5M72&linkCode=as2&tag=j0b21-20&linkId=Y3FBZBEMWF76OFLE</a>
The photo has already racked up over 6,053 points on Reddit since it was posted on Saturday.
Shelby Hays, a KOCO Meteorologist from Oklahoma told Tech Insider that many female meteorologists are subject to a strict dress code for what they can and cannot wear on air. Patterns are considered "too busy" and there are often regulations on sleeve length or style, Hays told us. She says she buys her own clothes, admitting she sometimes gets flack from viewers if she repeats outfits too frequently.
"Many stations even have consultants that come in and tell you colors you should and shouldn't wear," she explained. Hays was told to stay away from the colors green and white.
Since these requirements can be tricky to meet, Hays and her fellow meteorologists use the Facebook group to offer fashion advice, in addition to career guidance and advice.
About a month ago, someone in the group posted a picture of a cheap sheath dress available on Amazon.
"Someone stumbled onto 'the dress' and a few of us ordered it and shared pics of it on air in our group. Everyone saw how great it looked," Hays said. "At $23 we could buy a handful of these dresses for what we normally pay for just one."
Here's a look at the dress on Amazon:
As for the collage, Hays says another meteorologist, Jennifer Myers, has been updating the collage weekly to include more and more women sporting the outfit. And if you're thinking about buying your own, you may have to wait a while. Hays tells us many of the sizes and colors are sold out until after Christmas.
Of course, you still could probably purchase the green version of the dress, since you won't find any meteorologists wearing it on air. It would clash with the green screen.
"They would literally disappear," Hays says of wearing green on green. "A few people do it on Halloween and they just look like floating heads!"
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