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This farm is selling its produce from a mall vending machine

vending
Reddit user notanothermarketer/Imgur

Vending machines are generally filled with junk food — but not this refrigerated one inside a mall in Dundee, Scotland.

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Originally spotted on Reddit, it sells local vegetables instead of candy, chips, and soda.

The nearby Grewar Farm unveiled the vending machine at the Overgate shopping center in December 2014. Depending on what's in season, it sells potatoes, onions, carrots, cauliflower, strawberries, broccoli, and eggs from Grewar. The machines also dispense vegetable boxes, which include a variety of produce.

It works just like a normal vending machine: insert coins or bills, and out pops your produce. Prices are relatively affordable, ranging from 90 cents for a head of cauliflower to about $5.50 for a vegetable box.

The farm has machines in two malls, a hotel, a gym, and two farms in Scotland. The farmers launched the first vending machine outside their own farm shortly before they debuted the one in the Overgate mall.

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The goal is to provide fresh produce to locals in a convenient way, the farm's co-founder Euan Grewar previously told the BBC.

 

Food Agriculture
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