Facebook's ad business delivered a strong quarter that helped the social network handily beat Wall Street's revenue and profit targets.
The company's ad business in the US appears to be getting some real traction with advertisers.
The company's ad business now generates $9.86 for every user in the US. That's a sharp jump from the $6.64 average revenue per US user that the ad business generated at this time one year ago.
The spike in US ARPU comes as Facebook has ramped up its video advertising business, with new auto-play video ads that command rich advertising rates. Facebook's Instagram photo-sharing app has also started weaving ads into the service over the past year.
Overall, Facebook now makes more than $10 per US user, a new milestone in the company's business, according to slides it provided with its results. Facebook currently has 217 million monthly users in the US, 77% of which use the service every day.
Analysts are likely to drill into the company's rising US ARPU and ask Facebook for more details during the earnings conference call later today. For a deeper dive into Facebook's Q3 earnings, you can follow along with our live blog here.
