Tech

DJ Khaled used Snapchat to summon a mob of fans at a secret meeting with Apple

Alex Heath
2016-02-23T21:33:01Z
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"Fan luv." Tech Insider

No one wields the power of Snapchat as effectively as DJ Khaled.

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By documenting his extraordinary life as a celebrity hip-hop producer on Snapchat nearly every day, Khaled has amassed over 6 million followers in under five months. To put that number into perspective, Kylie Jenner just reached 10 million followers and she's been on Snapchat for nearly one year.

In the past several weeks, Khaled has been using his swelling fan base on Snapchat to organize meet-ups around the country. He announces these meet-ups by sharing where he will be in a random city roughly one day in advance on Snapchat.

And a lot of people show up.

Here's what happened when Khaled organized a "fan luv" meet-up yesterday:

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On Sunday, Khaled told his fans to meet him the following day at the headquarters of Beats Electronics in Culver City, California, the headphone company owned by Apple.

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Google Maps

He gave his Snapchat followers a heads up that he was on the way there Monday afternoon.

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Tech Insider / Snapchat
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When Khaled arrived, he posted a snap of eager fans lined up around outside the street.

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Tech Insider / Snapchat

As he is known to do, Khaled quickly jumped in the middle of the "fan luv" to take selfie videos for Snapchat.

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Tech Insider / Snapchat
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Khaled was at Beats for a meeting with co-founder Jimmy Iovine, the music industry mogul who now helps lead Apple Music.

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Tech Insider / Snapchat

The crowd was so intense that they had to be put behind a gate.

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Tech Insider / Snapchat
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This guy wore a t-shirt that said "another one," which is one of Khaled's many signature catchphrases.

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Tech Insider / Snapchat

Khaled hosts a weekly show on Apple Music's Beats 1 radio station called "We the Best Radio."

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Tech Insider / Snapchat
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Fans stayed outside until after sunset for the chance to glimpse Khaled as he left the meeting.

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Tech Insider / Snapchat

Snapchat attracts a lot of teens, and many of the people there for the "I'm So Hood" producer looked young.

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Tech Insider / Snapchat

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