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Coachella tickets shipped with a Google Cardboard copycat this year

coachella virtual reality 360 headset 7266
Melia Robinson

Coachella festival-goers may be sporting more than flower crowns on their heads in April.

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Each year, the music and arts festival held in Indio, California, ships tickets in a high-end collector's item box. It includes freebies and fun gimmicks, including dioramas, commemorative postcards, stickers, and calendars that you assemble.

In 2015, Coachella went the virtual reality route.

A flattened cardboard piece laying in the bottom of the box folds into a nifty VR headset, reminiscent of Google Cardboard. The piece is made by 360fly, a company that makes a golf ball-sized camera capable of capturing 360-degrees, 4K video.

coachella virtual reality 360 headset 7267
Melia Robinson

To get started, users download the Coachella VR app, available for both iOS and Android devices. Slot the phone into the headset, and fans have instant access to panoramic photos shot at past festivals, a virtual tour of the festival site and campgrounds, and interviews and performances with the Coachella 2016 artists.

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More content will be added to the app in the weeks leading up to the festival.

coachella 2016 virtual reality vr app
Coachella VR

Coachella VR arrives on the heels of Facebook's Oculus Rift launch and the HTC Vive developer kit release just weeks before. Virtual reality is everywhere.

It appears even hippies can't escape the future of entertainment.

Virtual reality
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