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Premium Advertising 2024-02-28T14:30:28Z

Check out the pitch deck startup tvScientific used to raise $9.4 million to make TV ads as measurable as Google and Meta ads

The adtech firm tvScientific wants to prove to advertisers that TV ads perform as well as Google and Meta ads.
Premium Advertising 2024-01-04T14:17:06Z

From the streaming ad wars to the generative AI boom — 5 big things that will continue to rock the ad industry in 2024

The ad industry dealt with major changes this year, from generative AI to X's big ad crash. Here's what it all means for 2024.
Premium Advertising 2024-01-04T14:12:42Z

Streamers will step up the ad wars in 2024. Here's how much ads cost on Netflix, Max, Disney, and others.

Streaming TV ad prices have fallen as increased supply meets a weak ad market. This has caused a "Black Friday of deals" for ad buyers.
Premium Advertising 2023-12-07T21:07:03Z

The 16 hottest adtech companies of 2023

Companies saw big opportunities in retail media, streaming TV, and generative AI.
Premium Advertising 2023-11-20T11:31:02Z

Read the pitch deck that helped AI adtech company Qortex raise $6 million, led by Nvidia and Samsung alumni

Qortex is dipping into GFT Ventures' $140 million debut fund. The VC firm's founding managing partner called the adtech company "one of my favorites."
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Premium Advertising 2023-09-27T11:44:28Z

Leaked Amazon Prime Video pitch reveals new stats to entice advertisers and compete with Netflix and Disney

Amazon is pitching advertisers on Prime Video ads with new stats about its audience.
Tech 2023-07-20T21:09:07Z

A startup is giving away 500,000 TVs for free — with one catch: There's a second screen for ads. Here's how to get one.

Telly's dual-screen TV setup features a 55-inch 4K HDR screen and a smaller screen that shows ads, the weather, and news.
Premium Media 2023-05-26T12:41:25Z

Free, ad-supported TV startup Telly announced a deal with DirecTV and more than 100,000 signups — see the 18-page pitch deck it used to raise its seed round

Ilya Pozin, who challenged cable and broadcast with Pluto TV, is trying to disrupt TV advertising by giving away televisions that are paid for by ads.
Premium Media 2023-05-01T13:31:34Z

A writers' strike is bearing down on Hollywood. Here's how Netflix, Amazon, Disney+, and other streamers are armed for a work stoppage.

A WGA strike looms over the entertainment industry. Experts broke down how prepared the major studio and streaming players are, including NBCUniversal, Amazon, and Paramount.
Premium Advertising 2023-04-19T16:55:09Z

Meet the 27 rising stars of adtech solving advertisers' toughest challenges

These early- and mid-career professionals are helping advertisers crack the code on streaming TV ads, retail media, and many other opportunities.
Premium Media 2023-03-21T17:07:29Z

These 2 charts show how Disney+ is off to a stronger start than Netflix and HBO Max with new signups for its ad-supported service

By its third month, 36% of new subscribers to Disney+ chose its ad tier, versus 19% for Netflix in its ad tier's third month, according to data from Antenna.
Media 2023-02-08T22:28:13Z

Inside the Disney drama as CEO Bob Iger announces massive layoffs and a reorg that dismantles the structure under predecessor Bob Chapek

Bob Iger is back as Disney's CEO, replacing protege Bob Chapek after a brief, rocky tenure. Here's how the stunning ouster came about and what's next.
Premium Advertising 2023-02-03T13:00:00Z

Digital ad firm Kargo is acquiring a video tech firm in a deal that could be worth $100 million to move into streaming TV ads

Kargo CEO Harry Kargman said the adtech firm wants to differentiate itself in the red-hot area of streaming TV with creative ad formats.
Premium Media 2023-01-20T00:17:48Z

Netflix with ads got off to a slow start, but the streamer could still win at advertising

Netflix beat overall subscriber estimates in Q4 and said it's making good progress with its ad-supported tier, with plenty of room for growth.
Premium Media 2023-01-18T20:12:06Z

What early signups for Netflix with ads mean for the streamer's advertising push

Evercore believes Netflix's ad-supported service is driving "solid incremental subscriber growth," with about half subscribers to the new tier being new or returning users.
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Premium Advertising 2023-01-03T13:00:43Z

From the digital ad crash to Elon Musk buying Twitter — these were the ad industry's 5 biggest shocks of 2022, and what it means for 2023

Tesla owner Elon Musk and Netflix co-CEO Reed Hastings shocked the ad world in 2022. Here are the year's 5 biggest surprises and what it means for 2023.
Premium Media 2023-01-01T18:30:36Z

21 production companies that are acquisition targets as streamers race to get profitable and private equity bets big on Hollywood content

Insider identified top production companies that could attract buyers or investors as streaming competition continues to heat up and entertainment giants increasingly treasure beloved characters and IP.
Premium Media 2022-12-19T17:53:09Z

HBO Max could stay as the name for Warner Bros. Discovery's upcoming streamer

Inside Warner Bros. Discovery, executives are scrambling to meet an accelerated spring launch date for its new streaming service combining HBO Max and Discovery+ content.
Premium Media 2022-12-18T17:22:03Z

6 key Disney executives working with Bob Iger to remake former CEO Bob Chapek's business structure

Insider identified the high-level Disney leaders who'll help reinstated CEO Bob Iger as he tackles significant pressures on the company's businesses.
Premium Media 2022-12-18T15:28:42Z

HBO series like 'Game of Thrones' will run with ads on HBO Max as Warner Bros Discovery scrambles for new revenue

WBD is looking to run ads on HBO originals like "House of the Dragon" when they stream on HBO Max, a move that could be controversial with Hollywood creators.
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