In a new ad for IBM Watson, a group of misfit robots circle up for a "Coping with Humans" support group.
Who better to lead the session than a space-princess whose best pals include C-3PO and R2-D2?
Actress Carrie Fisher — who landed a promotion as General Leia Organa in "Star Wars: The Force Awakens" — stars in the latest IBM's commercial drumming up interest in Watson.
In the ad, clunky-looking robots and humanoids —including one voiced by Steve Buscemi — kvetch about feeling outdated and unwanted.
"I can hear you hurting," Fisher soothes.
She then introduces Watson, a technology platform that uses natural language processing and machine learning to make the most of data, to the group. They collectively sigh, annoyed by how easily Watson gets along with the humans.
Watch the ad below.
