tim cook future of tv is appsReuters/Beck Diefenbach

Apple is almost certainly working on building a streaming TV service.

The company is known for taking products with frustrating and unfriendly user experiences — for many Americans, cable and satellite TV service would definitely fall into this category — and creating beautifully designed products and services that appeal to millions of people.

If Apple were to come out with a streaming TV service, it could have broad implications across the TV industry. As soon it's released, millions of people will be able to choose another company to pay for their TV.

Meanwhile, Apple just released the new version of the Apple TV box, which lets you download third-party apps for the first time. It's the first big move into its vision for the future of TV.

Apple hasn't said anything publicly about a TV service, but there are plenty of rumors and leaks about what it could look like.

Here's everything we think we know about Apple's rumored TV service.

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