Tech

7 quotes from Apple's design boss that don't quite align with Apple's latest products

Dave Smith

2015-12-13T14:44:50Z

Apple Jony Ive iPad Air — Jony Ive. YouTube/Apple

Apple prides itself on design.

The company's computers, smartphones, tablets, software — everything it builds — is meticulously crafted both inside and out.

But lately, on a handful of occasions, Apple's design has missed the mark.

We thought it'd be fun to collect some of the most inspiring quotes about Apple's approach to design, straight from the mouth of Apple's design chief, Jony Ive, and pair them with Apple's recent questionable design decisions.

"We have always thought about design as being so much more than the way something looks. It's the whole thing: the way something works on so many different levels."

(Spoken on stage at WWDC 2013.)

Pictured here: the new iPad Pro Smart Keyboard.

"It's a way that you demonstrate that you care for the people that you are making these products for. I think we see ourselves as having a civic responsibility to do that. It's important. It's right."

(via The Telegraph)

Pictured here: The new Magic Mouse, which you can only charge from the bottom, making it useless while you do it.

"We try to develop products that somehow seem inevitable, that leave you with the sense that that's the only possible solution that makes sense."

(via The Telegraph)

Pictured here: the Apple Pencil accessory for the iPad Pro. You have to charge it using the iPad Pro's Lightning port. It's awkward.

"A fundamental part of [design] is making mistakes together. There's no learning without trying lots of ideas and failing lots of times."

(via The Telegraph)

Pictured here: the new Smart Battery Case for the iPhone 6/6S. It has an unattractive hump on the back and there's no switch to control when it charges the device.

"One object speaks volumes about the company that produced it and its values and priorities."

—Chris Ziegler (@zpower) December 8, 2015

(via The Telegraph)

The Smart Battery Case has a charging indicator on the inside, making it difficult to tell how much juice you have left while it's connected to the iPhone.

"The thing is, it's very easy to be different, but very different to be better."

(Via Leander Kahney, "Jony Ive: The Genius Behind Apple's Greatest Products.")

Pictured here: the new MacBook. It only has one port for everything, meaning you can't charge and plug in accessories at the same time.

"Good is the enemy of great."

(via Wired UK)

This photo perfectly demonstrates everything wrong with Apple's design choices in 2015.

Apple Design